Senior Vice President, Consumer Marketing
Laurin Titus leads Bank of America’s Consumer Deposits & Digital Banking marketing team, accountable for driving growth in customer adoption of our core banking products and services.
Titus has over 20 years of senior leadership experience within financial services, with an emphasis on leading Marketing transformation and high-performing product and marketing teams.
Key positions at Bank of America have also included leading Financial Center & Contact Center channel targeted marketing, Online & Mobile Banking Products Executive, and Small Business Debit Product Executive. Within the Insurance Services division, Titus held a number of key roles including Direct Marketing Executive and Sales Process Executive for the Small Business, Premier, and Private Banking segments.
Prior to joining Bank of America in 2002, she served as Marketing Director within Marsh & McLennan’s Affinity Group division. Titus led the marketing team that developed and marketed the health care program for AARP, one of the nation’s largest affinity groups, serving more than half of Americans over age 50.
A native of North Carolina, Titus graduated cum laude from Wake Forest University before earning a Master of Science degree in Business from Johns Hopkins University.
Laurin lives in Davidson, NC with her husband and two sons. Laurin enjoys running and sailing, and spending time with her family. She is also an active supporter of the arts, serving on the board for Southeastern Center for Contemporary Art.